With the PS3 making losses on every console sold, questions were being asked in Tokyo, Japan; Sony’s headquarters. The PS3 had too many features that gamers didn’t know about. The talk about the cell by fanboys and its subsequent crown on the hype train didn’t help matters either. The Xbox 360 was destroying it in sales every week and every other month. Sony only required someone to do the PR job after numerous failed, disastrous and ridiculous marketing by Sony that portrayed the PS3 as a game needed by aliens, but thanks to Kelvin Butler, everything has changed since he stepped into the game.
The “it only does everything” campaign by Kelvin Butler started making sense and Sony started getting their acts together. PS3 was finally receiving excellent AAA titles and new IP’s breaking boundaries. Heavy rain would not have been possible elsewhere except on the PS3. Sony’s quest for motion gaming and an attempt to sway in new gamers other than hardcore gamers paid-off with the introduction of PlayStation Move. It was a direct rival to Kinect but required a hand-held peripheral to make motion control happen. PlayStation Move is lag-free just as Sony promised.
One of the most important feature of the PS3 is the PlayStation Network, although it had a very slow start with multiple bugs, the guys at Sony were able to fulfil their promises, creating a platform where gamers could meet and interact. Today, the PSN is right there with the highly rated Xbox Live. Sony’s push for the commercialization of 3D can also not go un-noticed. The PS3 has it right in the box, though via an infinite-decimal firmware update. The inclusion of an internet browser was also a step in the right direction. Home is entirely another story, simply innovative and evolving but the juice it had in its infancy stage may have become sour as many gamers have forgotten about its existence.
The Promises of the PS3 are so enormous, Sony even claimed the PS3 was 4D but with another dimension and could output games of never before seen visual quality. The Last Guardian was used as a tool to propagate such claims and quite unfortunately, it seems the PS3 couldn’t handle was has been teased. News on the progress of The Last Guardian has since vanished into the thin air.
The PS3 is a monster machine, combining eventually all the features gamers would want in just one box. Sony’s promises redeemed via the PS3 are of a higher percentage than what Sony failed to deliver. Sony may have done alot, but that alot is simply not enough as alot of gamers and critics still believe something isn’t just right. If you belong to the group that is still not convinced that the promises you got from Sony have been met, it wouldn’t be out-of-place if we get to read what you think.