The new feature will let Facebook serve targeted ads to users, but users will have the right to opt out of this feature at anytime
In the coming weeks, Facebook would start showing ads based on a user’s browsing history. The company had earlier used data from it’s “Like” button to target ads to its 1.3 billion users. What this means is that, if a user is browsing several websites for a TV or pair of shoes, the users would automatically start seeing ads in relation to his searches even if the user doesn’t “Like” the page.
The reason behind this move is for Facebook to have enough data that would be given to advertisers so users could be served targeted ads. The good news is that you can opt out of this feature with the Digital Advertising Alliance if you do not like it. This will prevent Facebook from accessing your browsing habits.
The company will also present more ad control to users. If you have no interest in a particular advertisement, you will have the capacity to remove it from your ad interest. Facebook will ensure you never see similar ad again.
Facebook is clearly trying to play the good guy, especially for those who are very sensitive to issues that relates to privacy. How this is going to play out remains a mystery, however. But time is the only factor that would tell if the move would be met with acceptance or rebellion.
On a side note, it’s important to know that there is a do-not-track settings on web browsers and Facebook will not be honoring that settings with their new feature. However, there is no industry consensus that enforces it adherence. Twitter and Pinterest do honor the do-not-track settings, while Yahoo as well as web search giant Google do not. Facebook will only honor the settings to limit ad tracking on iOS and Android devices.