HTC North American president has labelled Samsung’s hotly anticipated Galaxy S5 a “piece of cheap plastic,” insisting that HTC’s products are known for quality
HTC makes decent phones but it has not had a good sales report like its rival Samsung. Samsung has been calling the shots, accounting for nearly 70% of Android global market-share while HTC continues to struggle, and was on the brink of a potential acquisition by Lenovo in October of 2013.
Both companies will be launching their flagship smartphones almost simultaneously; HTC One (M8) would be commercially available on April 10 while Samsung’s Galaxy S5 will hit store-shelves on April 11.
Prior to the big dates, HTC’s North American President Jason Mackenzie has taken out time to throw some punches at Samsung, labeling the hotly anticipated Galaxy S5 a “piece of cheap plastic”. The boss of HTC believes Samsung spends too much energy and resources on marketing, ignoring investment in customers.
“We’re a company that invests in our customers and delivers a beautifully designed product that you can feel proud of,” Mackenzie said in an interview with Business Insider. “Samsung is a company that’s focused on investing in advertising.”
“I think they play to their strength: they say, ‘We have a lot of cash, let’s go out and paint the world blue,'” Mackenzie added. “And I think that’s evident when you look at that product.”
“If you want to buy a product built out of cheap plastic, there’s a solution for you,” Mackenzie said of the Galaxy S5. “But we’re going after a different customer, someone who wants the best.”
Mackenzie’s comment does hold some truth as Samsung has been notoriously known for spending huge amount of money on marketing it devices, especially the Galaxy S range of smartphones which many pundits believe has been “milked” by the South Korean tech giant. The issue of plastic case being the official shell of Samsung’s smartphones has also been an issue that has attracted alot of rage towards the company and it’s philosophy.