Google’s homepage changed to show the company’s support for human equality
Eventually everyone has stumbled upon Google’s homepage today, but it’s the web search giant new logo that should keep you thinking for a while. Google changed its homepage to a rainbow-themed sports illustration which links to the Olympic Charter portion know as Principle 6 that authorizes the right of people to participate in sport without any form of discrimination.
This is in protest to the law that curtails the free speech rights of gay, lesbian, bisexual and transgender people in the whole of Russia. Google hasn’t been the only company involved, other prominent human rights organization have also seen digital media as an effective medium to drive home their point.
Olympic sponsors have also been pressurized by LGBT groups to speak against the Russian law. DeVry University, Chobani and AT&T have spoken out thus far. The highlight however is that while global sponsors of the Olympic games have spoken in support of equality, none of them of singly condemned the law.
The 22nd Winter Olympic Games kick off in Sochi, Russia on February 7 and reportedly cost £30 billion.