Google introduces its first major search update since three years; Hummingbird. 90% of search results would be affected to better handle complex queries and natural speech.
Google announced the new Hummingbird algorithm search at a Thursday event in Silicon Valley to celebrate Google’s 15-years of existence. The Hummingbird update is the first major update to Google search in three years. The last time there was an update on this scale was in August 2009 where “Caffeine” was introduced to effectively handle fast-changing information from Facebook, Twitter and lots more.
The new Hummingbird algorithm was deployed nearly a month ago but was only revealed on Thursday. Hummingbird will make search result more relevant and effective; the power of Google’s new search algorithm would be obvious when users ask complex questions. It’s a shift from the over dependence on keyword based system. This is a bigger architectural change that tends to understand the meaning and relationship of words and concepts. The Hummingbird algorithm is more interested in “answers” rather than “results”.
“It is really big,” admits Google search executive Amit Singhal
Singhal further demonstrated the effectiveness of Google’s new algorithm change by performing a voice search on her smartphone, asking for pictures of the Eiffel Tower. She asked for the height and pictures of its construction. Google returned the accurate height of the Eiffel Tower first before revealing relevant images.
Don’t Miss: Google Dumps MySQL For MariaDB
“We’ll keep improving Google Search so it does a little bit more of the hard work for you,” said Amit Singhal, senior vice president of Google Search. “This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask.”
“Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.”
“Ideally, you wouldn’t need to pull out your phone or tap buttons to use Google, Singhal says. “We’re not quite there yet, but you can already do a lot with just your voice.”
Google continues to dominate the Web search business worth multiple billion of dollars. Microsoft and Yahoo had early formed a formidable force called Bing that was released to break Google’s monopoly of the search business. Unfortunately, the outcome hasn’t been encouraging; hence the industry is always curious whenever Google alters their search ranking since most companies rely on Google search for a larger chunk of their traffic.
A lot has changed and Google showing why it remains the boss of web search. The new technology picks up speech accurately so handling Indian or American accents happens without any issues.
“Today, voice search is actually working,” Singhal says.