With Microsoft almost giving up on its mobile future after purchasing Nokia’s devices and services division for a staggering $7.2 billion, the former world’s NO.1 phone manufacturer attempts a comeback.
The biggest smartphone company in the world at the time was Nokia. Today, Nokia doesn’t even make smartphones anymore due to their arrogance and insensitivity to the market. BlackBerry, Motorola, Sony and Microsoft were also major players in the global smartphone market, and now they’re each barely a blip on the radar.
But here is deal, Microsoft got the license to use Nokia brand name for two years which didn’t bring the desired result before the software giant killed it and started making Nokia-less Lumia smartphones – i.e smartphones without the Nokia brand name, the first of such smartphones was the Lumia 535.
Now, Nokia has regained control of its name but limited by no manufacturing plants and work-force as Microsoft sill got hold of that. Nokia will however contract HDM Global and FIH Mobile of FoxConn Technology Group who recently acquired Nokia’s feature phone business from Microsoft for $350 million.
Nokia through these companies will start manufacturing Android based phones, tablets and feature phones under the brand name of “Nokia”.
It’s really hard to tell if the comeback won’t be another flop since Nokia won’t be directly involved in the process. The company has since lost touch with reality and having confidence of edging out the likes of Samsung who has the Android phone market-share on its palm is a story for another day.
However, there is optimism that Nokia could do something but we are not sure what kind of gimmicks is left for the so-called Nokia to pull off in the saturated smartphone world.