Google is reportedly displeased by Samsung’s decision to make use of a new custom Android UI for its Samsung Galaxy S5
Samsung calls the shots in the Android market share, powering more than half of the mobile devices running on Android OS while Google enjoys the monopoly of users using Google Play app and other Google mobile applications on Samsung’s flagship devices. This way, Google generates profits each time an app is purchased on Samsung Phones. This of course, is the reason why Samsung wants to break Google’s monopoly by going beyond the hardware and exploring the software world with Tizen OS which will establish an ecosystem centered on Samsung.
Samsung smartphones already come with a heavily skinned version of Android known as TouchWiz, this places Samsung’s own spin on the Android interface and includes its own Samsung Apps store. However, at the just completed CES 2014 in Las Vagas, Samsung unveiled its new Magazine UX user interface which looks like a mixture of Windows Phone Metro and Flipboard, completely removing Android’s special look.
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A report suggests that the development was displeasing to Google which ultimately led to a series of discussion between both parties, with Samsung agreeing to take on Android in line with Google’s vision. Samsung will tweak the Magazine UX interface and in the case where the process becomes elusive, the South Korea tech giant could dump the Magazine UX interface entirely. The agreement also includes the replacement of Samsung’s in-house app suit with Google’s app suit for future Samsung smartphones which could also mean the departure of existing apps like WatchON and more in the future.
It is unknown what Google has offered Samsung to take a U-turn, but the report suggests that Google could have agreed to work with Samsung in the development of a future Nexus device. Whether or not this is the case, it is evident that Google needs Samsung and Samsung needs Google!