Microsoft has admitted that Sony did a “nice job” with the PS4
Unlike last gen, when both hardcore console makers Sony and Microsoft were in constant war of words, it appears that maturity finally found a place to settle in their rivalry as both gaming giant battle for dominance with the PlayStation 4 and Xbox One. An unusual gesture was noticeable in the latter part of last year when both companies launched their new gaming devices and congratulated each other over their successes.
Microsoft Studios corporate vice-president Phil Spencer recently admitted that Sony’s strategy for the PS4 is impressive and confessed that the tech giant is doing a “nice job” marketing the console and showing to consumers explicitly what the PS4 is capable of achieving.
“When I think about [Sony’s] announcement, their clear focus on a customer, leading with the value proposition of what they’re trying to do, staying true to a vision, I think they’ve done a nice job in how they defined the PS4,” he told OXM.
Despite Sony smashing every sales record in the United Kingdom with the PS4, becoming the fastest selling console in that region and selling over one million units of the PlayStation 4 on day one of its availability, Microsoft hasn’t been distant far and the company believes, they are still in position to take the hotly anticipated Xbox One to greatness.