I have been too critical about BlackBerry, the former leader of smartphones under Thorsten Heins was heading for doom. The company was good as dead, majorly because it couldn’t re-invent itself.
BlackBerry was so consigned about it’s asset, BBM, instead of working on a new OS that could really compete in the new age and time. Eventually, BlackBerry collapsed, former CEO Thorsten Heins and his executives where shown the back door.
This was a big blow; the board had enough balls to disconnect from people whose ideas were no longer realistic. BlackBerry, however, put itself for sale, but nobody noticed. It wasn’t too much of a productive company, Fairfax Financial Holdings did make an attempt, but it fell off.
BlackBerry eventually decided to re-invent itself by hiring former Sybase chief John S. Chen. His vision was clear and sharp;
“I thank Kristian and Frank for their efforts on behalf of BlackBerry. I look forward to working more directly with the talented teams of engineers, and the sales and marketing teams around the world to facilitate the BlackBerry turn-around and to drive innovation. I also thank Brian for his eight years of dedicated service to BlackBerry. I look forward to working with James and his Finance team as we move forward, execute on our plans and deliver long-term value for our shareholders.”
BlackBerry needed to be turned around, it needed to be in the front-line of innovation. Chen was the man who would carry the burden, who will transform the company and bring it back to its glory days.
John Chen has indeed been invaluable at BlackBerry. The innovation and giant-steps being taken by the company is clearly visible. The BlackBerry Q10, BlackBerry Z3, BlackBerry Z30, BlackBerry Passport and BlackBerry Classic are all products of a refined mobile company. All of these smartphones run on the highly intuitive, rebuilt, and updated BlackBerry 0S 10.
When John Chen took a jab at Apple, calling iPhone users wall hoggers, it literally made little sense to me. However, I decided to try out BlackBerry Z30, the company’s first 5.0″ smartphone. It completely blew my mind and broke my jaw. I never expected BlackBerry to have such a sudden leap in it’s OS and design. The talking point and what got my attention was the 25-hour battery life BlackBerry used in marketing the phone. I’d think it was just one of those expensive marketing gimmicks, I was wrong!
The Z30, although over a year old is the representation of BlackBerry’s future. The Passport further consolidates on it, while the Classic shows BlackBerry isn’t going anywhere, not anytime soon. If you still think BlackBerry is dead, you are wrong, I love you but you are wrong.
BlackBerry says BlackBerry 10.3 OS would hit compatible BlackBerry smartphones in February of 2015. It brings a whole lot of new functionality and enhances user experience. Continued support for BlackBerry products and services are what users have always wanted. Thanks to John Chen, the engineers and developers work day and night to deliver things that never were.
For some of you guys, who last used a BlackBerry smartphone two-years ago, it would be great to let you know that it is no longer business as usual. BlackBerry has really up-ed its game. I certainly have no regrets dumping my Xperia Z2 for BlackBerry Z30. It could have been the BlackBerry Passport but I’m not a fan of physical keypad. The Z30 was the only option close to my needs and it truly delivers.
2015 would be a very competitive year; Android would once again be tested. The looming threat of Windows 10 on mobile would be among the game changers in the mobile markets. My thoughts about Lumia high-end smartphones next year are pretty unbelievable, but I wouldn’t let it slip on this article.