To our greatest despair, Steve Jobs passed away in 2011, leaving behind the most innovative tech company in the world. We can’t forget for once, his legacy, but finding someone who would assume leadership and innovative role in the world’s most valuable company suddenly became a problem. The issue has since been resolved and Tim Cook, Apple’s CEO seem to be working in the right direction, unless for some who are yet to completely trust his judgement in Apple’s road-map to success.
And one of those judgements is the handling of Steve Jobs baby, the iPhone. In 2010, Mr. Jobs declared, “no one” would want to buy a phone with a big screen. The industry has proved that his philosophy wasn’t entirely magical as most of his ideas. Mobile users crave for phones with big screen, and have constantly asked for an iPhone with a larger display.
The response has never been encouraging, “We’ve put a lot of thinking into screen size and we think we’ve picked the right one,” Tim Cook said when quizzed about Apple developing larger screened phones during Cupertino’s earnings call in January 2013.
Fast-forward to 2014 and iPhone’s small screen display tradition has been swept under the carpet but would Mr. Job be rolling over his grave for allowing such a radical change happen to the iPhone? Certainly, we can’t be sure about that, but what we do know is that Apple sees the threat coming from Samsung, who pioneered large screen display and were particularly genius in their marketing.
In 2013, Apple started experiencing decline in growth despite the market seeing significant growth. An internal document revealed that phones with screens bigger than 4-inch were particularly the recipient of this growth, and it dawned on Apple executives that they needed to start doing the company’s common traditional practices in an uncommon way and an upgrade in screen size was the way to go. The title in one of the slides of the document reads, “Consumers want what we don’t have,” fuelling speculations that the next iteration of iPhones would come in larger sizes, and of course, it was neatly implemented in the iPhone 6 and iPhone 6 plus which comes in 4.7-inch and 5.5-inch display receptively.
Apple loyalists had highlighted small screen display as their top complaints about the device and it was time for Apple to listen to its consumers. The small screen sized iPhone may have had it advantages and uniqueness, coupled with ease of handling when Steve Jobs was alive, but these days, it could be really disadvantageous as consumers want larger screens for their media and gaming experience.
Tim Cook has succeeded in raising the anticipation of the iPhone and recent statement from the company reveals that iPhone 6 is the most pre-ordered phone in the company’s history. Steve Jobs should have known that it is users that dictate the lifespan of a product and not entirely a manufacturer. The iPhone succeeded in a market where it was having the biggest screen size, significantly bigger than the popular Nokia phones and overall bigger than BlackBerry Smartphone’s. To say that users won’t desire a bigger screen sized phone sometime in future was a costly statement by Mr. Jobs.
The talking point, however, is that a large percentage of iPhone fanboys remained with the brand all these years, despite having an option to easily dump the device for Samsung Galaxy S range of smartphones. Did Apple finally bend to pressure and did they copy Samsung? This is what Tim Cook had to say, ““Honestly …we could have done a larger iPhone years ago,” “It’s never just about making a larger phone. It’s about making a better phone in every single way.”
The iPhone 6 and iPhone 6 plus is already available for pre-order in US, Canada, Germany, United Kingdom, Australia, Japan, Singapore while other 17+ countries would receive similar treatment from September 26. This is part of plans to roll-out the hotly anticipated Apple devices to 115 countries by the end of 2014.
So, would Jobs have made the iPhone bigger? We think that would have happened eventually but we like to hear your thoughts.
Featured Image via Samsung