We have kept quiet, while the internet get fired-out with arguments to rubbish the so-called “expensive” price tag of Tecno Phantom 5. This is an emotional issue for some apologetic fanboys on the other side of the divide, but I don’t write based on emotions or assumptions but facts.
Before anyone screams to call me a rabid fanboy, I would like to point out that I have no sympathy for any mobile vendor. I have been one of the loudest critics against Tecno’s mobile philosophy, so anyone thinking I have been bought over is only doing so with his imagination figment.
Tecno shocked the Nigerian mobile market, not because it released its most expensive smartphone, but because it has taken a huge risk by going completely premium.
It is not out of place for companies to take risk at one point in their existence; the transition from feature phones to smartphones by Tecno was equally a risk.
It was hard to tell if the Nigeria mobile market was ready for smartphones, since a good number of users were comfortable with the dated phones released by the old-school Nokia.
Most Nigerians have not come to terms with the fact that Tecno, which was once known for down-market products could suddenly go premium in few years.
When Tecno unveiled the P3, they had no idea how the biggest market in Africa would react. The P3 went ahead to become one of Tecno most successful smartphones.
At that time, a lot of users were comfortable with Tecno’s mobile philosophy, but as competition stiffened, there was a need for a total overhaul and change in mobile philosophy.
In 2014, I identified some ridiculous Tecno blunders which appears to have been fixed, Tecno no longer has that trait of arrogance as it now draws closer to its user-base to have an idea of what they want, which is then interpreted in their engineering lab to actualize a device.
Should we feel outraged about the Tecno Phantom 5 price tag? Certainly not! It’s Tecno’s first genuine attempt to bring something premium to Africa.
The Phantom 5 isn’t for everyone, just as the Galaxy S6 and iPhone 6S isn’t meant for everyone. Tecno is only creating different class of smartphones for different classes of users. Not to insult anyone, but the world in its entirety has been divided according to class. I do not know who did it, but that’s how it is and there is no point to rant over it because it’s the reality we face.
Just the same way someone rated some countries First world, Second world and Third world, so also has smartphones been rated. We have high-end smartphones, mid-rage smartphones and down-market smartphones. It would be safe to say that the Phantom 5 is a high-smartphone at an insane “cheap” price tag.
Tecno Phantom 5 backlash which bothers on price and not entirely on its specifications is simply one of mere perception versus reality. Most Nigerians have not come to terms with the fact that Tecno, which was once known for down-market products could suddenly go premium in few years.
You know that feeling when someone you wrote off, comes and buy-off the estate you live in. Hehe. Apparently, some people have found it hard to change the constitution of their mind, into believing that Tecno can be successful as a premium smartphone manufacturer.
The market is changing, users are getting frustrated with purchasing the same smartphone month after month with different labels, they want something extra, they want value for money, they equally want to be proud showing off their smartphones in public and brag about it. This is what Tecno as an OEM has done with the Phantom 5.
For me, the biggest turning point that made me fall in love with the Phantom 5 is the metal case. I cannot stand holding a smartphone with cheap plastic casing as my personal phone. Each time I rode-rough against Tecno, I always chipped-in the frustration of seeing cheap plastic shell on a device. Of course, the Phantom 5 has addressed that, to my biggest surprise! I never anticipated such premium build in 2015.
I wouldn’t want to say much about the Phantom 5 in this article, a lot would be said on the hands-on-review next week. However, the biggest selling point I can assume, that’s if Tecno’s marketing team does a perfect job, is the Fingerprint scanner located just below the rare camera sensor. I expected Infinix Mobility to have that as their bragging rights with the Zero 2, but that wasn’t the case and I have my reservations about Zero 2, also.
Tecno’s Phantom 5 fingerprint sensor was the biggest news prior to launch, it’s the first time we really see Tecno pushing itself to the extreme, and some persons jaw dropped upon hearing the news. Did I also say that the Phantom 5 has 4G LTE radio?
Anyone thinking that Nigeria’s mobile market is going to remain an emerging market with ridiculous degraded smartphones in cheap plastic casing will have to think again. Tecno’s market researchers have done a good job on this one; they have put themselves ahead of the rest and have taken a huge risk.
At one time in Nigeria did people purchase mid-rage smartphones from Samsung with watered-down specs and a bloated price tag. Someone needed to take that risk and change the extortion; thanks to Tecno, we could afford 16GB of internal memory smartphones at a cheap price when Sony was pushing 8GB smartphones down the throat of Nigerians at unbelievable price spots with its Xperia mobile outfit.
Tecno is again taking a giant step, to snap-up a sizeable amount of market-share from Samsung who has the high-end range of smartphones in Nigeria locked in their pocket.
The Chinese OEM is attempting to offer a “powerful” premium smartphone with incredible features, at more than half the price of Samsung Galaxy S6 Edge. I would say it’s unfair for mobile users in Nigeria to backlash it, like the device was made from inferior components.
Users who have value for money will embrace the Phantom 5, because it literally does everything!