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Plenty of blogs fail miserably. These days it is partially due to the fact that they are so easy to set up. In fact, if you go with Blogger, then you can have a free blog, free hosting and a free domain name. They run a content management system so you don’t even have to learn how to write HTML programming. Here are five reasons why most blogs fail.
1. Most People Give Up
A lot of people start blogging because it seems like fun; they try it for a few weeks and then lose interest in it. They soon discover that it is more work than it is fun. That is one of the most common reasons why people fail.
Others do not have the discipline to blog a decent amount every week. All you need is one blog post of around five hundred words per week, but some people forget to post, and others leave it for a week or two because they cannot think of something to write. Others will post at strange intervals and people will simply not attend.
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A low attendance is another reason why people give up. They read about blogs with thousands of followers and they think it is easy. They soon discover that it is hard to get people to come to the blog and stay on it. They start to learn that keeping their visitor count up is more trouble than it is worth and just give up.
Others give up because they are making it too hard on themselves. All you need is a scheduling tool and RSS feed and you can add posts in batches and then let the scheduling tool do all the posting. People that do not use these tools find that keeping up the pace and posting every week is just too much so they give up.
2. Stop Listening To Your Commenters
The people who comment are not always right. In fact, most of the time the people which comment do not represent your core user base. Have you ever noticed blogs about TV shows and how they have hundreds of comments pouring scorn on the TV show?
You may get 200 people attending per week and yet you get 20 commenters saying horrible things. You have to remember that the other 180 people are happy with your blog and its content, otherwise they would not keep coming back every week. Plus you should remember that some people go online to comment just because they are bored.
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They are often looking for reasons to be offended or angry and your blog just happens to make it easy for them. They are often called trolls, and all they do all day is try pour scorn. If you listen to them, and especially if you reply to them or change your ways because of them then they will come back all the more and keep prodding because they find it fun.
3. Not Working To Improve Your Blog As Time Goes By
Look back at the first versions of things. Notice how they are not so hot nowadays? Have you seen a first generation iPhone? And let’s not forget that by today’s standards the cutting edge of technology that was the PlayStation is now still awesome (says someone who mortgaged his childhood playing Lara, Solid Snake and Cloud), but by today’s standards the PlayStation 1 is a relic. Even creative things such as the first two seasons of the Simpsons or Family guy look as if they were drawn by school kids when compared with today’s versions.
You need to keep improving your content as time goes on, although do not go the Simpsons route by improving up to season nine where you thereby open up your flies and sprinkle your fans with something else yellow.
4. People change topics when they get bored of them
Just don’t do it. It is truly unfair that after a while your topic is going to exhaust and you will have to start scrambling around for more content and start researching elements of your topic that way would rather leave in the dark. But, that is no reason to change the topic/theme of your blog and wee-wee away all the goodwill and readership respect that you have earned over your months of blogging. If it has come to this, then why not sell your blog whilst it still has the traffic? You can then start a new one based on what you wanted to change your topic to.
5. Not Enough Relevant Information In Your Niche
Your blog is supposed to be attended by people who are interested in your blog theme, but some people add in content that is just not relevant to the reader. They think that because they have added content that they enjoy–that the end user is going to automatically enjoy it too. This is not the case.
People visit your website for a reason, and if you are not adding relevant content then they have no need to visit. Part of this is about staying on topic, and the other part is about the quality of the information you add.
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For example, even if you have a blog with a very easy theme such as that it has to be funny, then by not adding funny content you are removing the viewers’ reason for attending. The same is true if you have a blog all about cats but then you repeat information you gave another week, or you write in content that people know anyway (such as that they need a litter box and are not keen on dogs).
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