Bing is a Search engine platform that is owned by Microsoft. The web search engine originated from the development of previous search engine: MSN search and live search. Bing gives a broad variety of search services which includes videos, images, and even map search. Bing search engine replaced live search on May 28, 2009.
There are some advantages of Bing over Google. There are some key advances that have been made recently that have improved the value of Bing. SEO experts from Vancouver are Best-in-Class Search Engine Optimization and thus can help you in making the right choice regarding the right search engine to use.
1. Saving the World from a Search Monopoly
Search engine experts inclined to Bing development have spent most of their time to advertise Bing and explaining how the search platform works. The search industry usually recognized Bing as an alternative to Google platform.
Bing experts indicate that they are saving the world from search monopoly. However, a larger population has yet realized that how good Bing is compared to Google regarding value it provides to its clients.
2. Better performance at a cheaper cost
It is understood that Bing has been struggling against Google concerning the number of users but the performance of the network in considerably stronger based on cheap clicks and high conversion rates.
The CPC on Bing is approximately 40% cheaper than Google, and some of the clients have indicated better results. Recent studies have shown that Bing CPC was around 56% than on Google that was approximately 360% higher.
3. Added Value in Additional Functionality
One major factor that makes Bing perform better that Google, is the commitment of the workforce towards making the platform efficient and scalable as possible while at the same time offering something that is different and cannot be found on Google.
Why should you be investing more in Bing? You should take the advantage of Bing since it is in the prime position of growing. It is cost efficient, conversion ripe search engine which can significantly boost your performance as a client