They are two things a guest post can add to your blog; it can either add value to your blog or de-value it. When the latter happens, be ready to get the hammer from Google. Google takes the issue of useful contents very seriously and if you are not providing this as an author, your blog’s reputation is damaged. It is even worse when guest posts do not inspire your readers, it is important to know the kind of guest posts you can accept, certain criteria have to be met before you let the post go live. If the guest post is empty, it is the blog reputation that suffers.
5 Exciting Tips To Know Before Accepting A Guest Post
1. Check The Posts For Plagiarism
This is one of the most vital aspect of deciding whether or not to accept a guest post. Search engines especially Google treat the issue of plagiarism very ruthlessly. Google’s Panda update which has affected a lot of content stealers is a proof to the prescript. You wouldn’t want your blog to be associated with stolen contents; hence it is paramount to check whatever post the guest author is presenting for publication. Plag Tracker seems to be a vital tool in checking for plagiarism. They are other equally great and premium tools to achieve this task; a random search on Google can release you to some of them.
Hint: You can equally search the guest post author on Google, this will enable you decide if the author is known for notoriously spamming the web with meaningless contents.
2. Edit Guest Post
You wouldn’t want your readers to read a content that is misleading or providing things that’s against the philosophy of your blog. Should anyone wish to send in a guest post to your blog, it therefore means your blog has reached a certain standard where trust have been built. It would be insane to let one guest post soil all your efforts.
However, before attempting to edit the guest post, inform the author that you reserve the right to edit and proof read the entire contents, including adding and/or removing links and also not excluding other alteration that might be necessary to let the article fit into your blog. If he accepts, then you are only a few steps from publishing a new guest post.
Tip: Principles Of Successful Blogging
Google requires bloggers to have original images on their blog and in the case where one can’t find self-images that fit into an article; it is best practice to always credit the image to the copyright owner. If the guest post has images without credit, request the guest author to provide one.
In addition, you can also add and remove images from the post. This is in line with the 2nd tip above which gives blog authors the unlimited rights to edit the guest post before publishing.
4. Niche Factor
A lot of people can argue against this but I wouldn’t attempt to over-flog the issue. The bottom line is this; your audience is accustomed to receiving information about a niche or a group of relating niche. Anything other than this will piss them off and trust me, what ever happens next if the same thing occurs in rapid succession is a story that any responsible blogger wouldn’t like to author.
5. Guest Post Guidelines
You don’t have to explain your requirements for publishing a guest post each time you have a request. Having a set of guidelines exclusively for guest posts would save you the stress of informing guest posters on what is accepted and not accepted on your blog. Anyone submitting a guest post must have read and understood the guidelines before committing to the task ahead.
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The Ball’s In Your Court
Guest posts are great, they keep your readers busy while you take a nap, but while enjoying a nap it is hoped that it doesn’t awake with regrets. Hence, adherence to these few tips can keep your blog healthy and safe for readers to keep reading and learning. No one who has labored to success deserves to hit the brick-wall due to a lack of knowledge on a very basic issue like guest posting. What do you think?