There is no greater joy being a blogger than having tons of subscribers. This does means that a lot of people value whatever you are delivering on your blog and are always thirsty for more.
Admittedly, it can be really frustrating when you have great contents and seeing lots of comments suggesting that your articles are of high quality, yet you don’t get subscribers anywhere close to the figures you desire. 1,000+ subscribers is an achievable feat. We will learn how we can make that happen.
1. Niche Specific
This is the vital aspect of building subscribers. You have to be focus and specific about what your blog is all about. If you intend of doing multi-niche blogging, make it known from the foundation. If you blog about sports, don’t suddenly start talking about American Idol because you will annoy your subscribers who would equally “unsubscribe” once you start confusing them.
2. Use Large Icons
Don’t be ashame of your RSS Icons, display it and let your readers see it. Placing it on top of your sidebar is absolutely fantastic and produces unbelievable conversion. Inserting an RSS Icon above your navigation bar also works like a charm. Too little a icon and readers won’t be able to recognize it.
3. Append Subscription Request Below Post
Ask and you shall be given, it’s pretty easy. At the end of each great article, ask your readers to subscribe and you would be amazed how easy your subscription count can grow astronomically. Reflect on your previous posts which have also gained popularity, you could also append the similar request.
4. Use Email Subscription Box
Using an email subscription box works like a charm. Style the box use eye catching caption to make it attractive to your visitors. This box can be placed right below the post or preferably before the comment field.
5. Publish High Quality Articles
I am a pro-advocate of quality contents over too much emphasis on SEO. A lot of blogs notoriously known for performing over optimization have been penalized by Google. This is a proof that content would always be king. In building RSS subscribers, this phenomenon is exact. If you keep pumping great articles, subscribers would come naturally.
6. Use Feed Link
Instead of dropping your blog url to get some juice from blogs, you can as well use your Feed url. When the url is clicked, it takes them to your RSS page which provides options for subscription.
7. Run Giveaways
This is the easiest way of increasing subscription count. Run a contest that has one of the most sorted products as a giveaway. If done correctly, you can boost your subscription base by over 100%. Inform your visitors that eligibility into the contest would only achieved when they subscribe to your email subscription list. It’s that easy, trust me.
8. Write Guest Posts
I never wrote a guest post since I started blogging without success in 2007. In 2013, I read an article in onenaijablog, insisting that a blogger who doesn’t write guest posts is a lazy bloggers. It was a challenge and I have written 2 guest posts already.
That said; guest posts in high ranking blogs increases your blog’s reputation. If your article is loved by your host blog readers, there is a greater chance that they will also subscribe to your blog.
9. Create A Subscription Page
In this page, explain to your readers what an RSS means and why they should subscribe. This page should contain all subscription icons, email subscription icons and any other bit of information that can entice them into subscribing to your blog.
10. Write An E-book
I have spent a good couple of months writing my first e-book. I haven’t yet released it because it is still under-review.
What has an e-book got to do with subscription? That question isn’t out of place. It’s that simple. Anyone intending to download my e-book for free will have to first subscribe to my email list. You too can have similar ideology. I haven’t tried it but I believe it will work because I have had to subscribe to a good couple of blogs before getting my hand on an e-book. I actually did get this idea from Dear Blogger.
11. Email Commenter’s To Subscribe
You have lost a good couple of subscribers if you have over 500 comments on your blog and have never asked them to subscribe to your blog via email. When you thank your visitors for commenting on your blog, Also ask them to subscribe if they have not done so. You could also drop a landing page on the email that would explain what your blog is really all about.
12. Create A Landing Page
This page is quite different from the “subscription page” I talked about earlier. In this page, you should have a welcome snippet telling your visitors what your blog is all about, showing them your most popular posts as well as your highly rated posts with fewer comments. In this page you could either link them to your subscription page or altogether ask them to subscribe. This page is also useful to use as your byline link when guest posting.
13. Animated RSS Icon
If you feel your readers are not seeing your normal RSS Icon, make use of animated RSS Icons, there is no way there are going to miss that.
14. Use Pop-Ups
While I dislike pop-up windows with great intensity, it wouldn’t be a bad idea if you decide to toll this path. This should be your last resort. It signifies desperation at its peak. If you are comfortable with having pop-ups annoying your readers, you can equally try this suggestion. I haven’t tried using pop-ups on any of my blogs because I am not a fan, I see them most of the time but I can’t tell if it generates enough conversion.
15. Write Series
This can be difficult, but if done properly it works perfectly. Start an article with series. Inform your visitors to subscribe to your blog for notification once the second, third and more or less of the series becomes available.
Why this is difficult is because you have to push yourself to the extreme to write an incredible article that will guarantee any form of anticipation to read the next and/or concluding part of the post.
I have really said so much about increasing your RSS subscriber count, I really hope you have learnt a little from it and can apply same to your blog to get desired results. This list is no way complete; there are other great ways of increasing your email subscription that I have missed. If you know of any that has worked for you, kindly drop them on the comment box and let continue the learning cycle.
If you have enjoyed this article and want more right in your inbox. Do not forget to subscribe to my blog, it’s that simple. Thanks a lot, I love you.. 🙂